Robin Neidorf
Director of Research and Head of Consulting

Robin heads the Jinfo Research division. Original research is at the heart of Jinfo and underpins all our activities, from editorial content to webinars, consulting and Community sessions. Robin has has been working with Jinfo since 2004 and is responsible for strategic planning, developing proprietary research-based tools, partnerships and alliances, and consulting.

She is proud to be a contributor of a chapter on strategic content portfolio management in "The Emerald Handbook of Modern Information Management".

Prior to joining Jinfo, Robin ran a research and communications consulting business for 10 years. As a consultant, she focused on strategic planning, change management, and using information to make better decisions.

Working with a wide range of organisations in the for-profit and non-profit sector. Robin has developed online communities, publications and distance learning modules for a range of business purposes. She is the author of Teach Beyond Your Reach: An instructor's guide to developing and running successful distance learning classes, workshops, training sessions and more (second edition, Cyber Age, 2012) and the co-author of E-Merchant: Retail Strategies for e-Commerce (Addison-Wesley, 2001).

Robin can be reached at robin.neidorf@jinfo.com

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Articles by Robin Neidorf:


Jinfo Blog Align your strategy as a Centre of Excellence - Jinfo for information strategy
Tuesday, 4th February 2020

If you're responsible for information strategy, the current Research Focus on the Information Centre of Excellence was tailor-made for you. Make it your own, to sharpen strategy, communicate with leadership, develop your team, and future-proof your service.


Jinfo Blog Research update - State of the industry 2020 - becoming an Information Centre of Excellence
Thursday, 23rd January 2020

Find out how we can help you continue your journey as an Information Centre of Excellence in 2020, and which three key priorities you need to focus on this year.


Jinfo Subscription What content licensing professionals need to know about licensing data
Tuesday, 14th January 2020

For information managers, there's a whole world of content out there, coming from sources such as aggregators, vendors and open datasets. Keeping on top of content licensing is a constant concern, but here Jinfo guides you through the key issues, challenges and how the market is maturing.


Jinfo Subscription Principles of determining ROI of external data
Thursday, 9th January 2020

Information professionals are constantly asking how value can be measured but when it comes to licensing external data, this can become an even more arduous task. This article looks at how you can develop data-driven approaches to measuring value and return on investment.


Jinfo Blog Research update - Everything's part of your success - becoming a Centre of Excellence
Thursday, 9th January 2020

Can you become an Information Centre of Excellence in 2020? The first insight in Jinfo's Research Focus, "The Information Centre of Excellence - commercial, consultative, collaborative" is available now.


Jinfo Blog Insight 1 from Research Focus - every service, every licence, every day
Monday, 6th January 2020

The first insight from our Research Focus "The Information Centre of Excellence - commercial, consultative, collaborative" looks at how you can ensure that every service, license and process you handle needs to support your journey towards an Information Centre of Excellence.


Jinfo Blog Research update - invest in your 2020 vision
Thursday, 19th December 2019

Jinfo's final newsletter of 2019 offers you some key pointers on how to get 2020 off to a flying start.


Jinfo Subscription Operations of an Information Centre of Excellence
Thursday, 12th December 2019

In the final part of our series of articles on the characteristics of the Information Centre of Excellence and how information managers manifest these characteristics, we take a look at operations and how it needs to be grounded in continuous improvement.


Jinfo Subscription Commercial awareness - the toughest characteristic
Wednesday, 11th December 2019

In the third of a series of articles on the characteristics of the Information Centre of Excellence and how information managers manifest these characteristics, we look at how teams cultivate commercial awareness.


Jinfo Subscription Six characteristics of the Information Centre of Excellence - where we excel, where we need to grow
Tuesday, 10th December 2019

In the first part of a series of articles on the characteristics of the Information Centre of Excellence, we interviewed seven information managers to better understand how they and their teams manifest these characteristics. This second article looks at the six characteristics needed to hire, develop and cultivate in an Information Centre of Excellence.


Jinfo Blog Right tools for the job - Jinfo for optimising an information team
Monday, 9th December 2019

The right tools make the job easier, faster, even cheaper. Jinfo's latest research offers a sampler of tools designed to make your work easier, freeing you up for higher-value work - the fundamental goal of all optimisation efforts.


Jinfo Subscription Alignment with the Information Centre of Excellence model
Monday, 9th December 2019

Jinfo recently spoke to the heads of seven information services in order to better understand what contributes to an Information Centre of Excellence, using our model as an example. We asked them to map their current services to the model and self-assess their departments with regard to the key characteristics of a successful Information Centre of Excellence. In this first part of our four-part article, we look at some of the results of this, including the several themes that emerged in relation to how the teams set information strategy.


Jinfo Blog Research update - Intelligence is dynamic - your systems need to be, too
Thursday, 5th December 2019

Information is constantly changing and your approach also needs to continually evolve to meet the needs of your end-users. Find out how continuous improvement can work for you and your team with Jinfo's resources.


Jinfo Subscription Four things business leaders need to understand about information risk
Tuesday, 3rd December 2019

Information professionals are in a unique position to be able to identify and manage business risks within an organisation and this article looks at the top four information-related risks that business leaders are not always aware of and shows how proper management of them can maximise the business opportunity.


Jinfo Blog Insight 3 from Research Focus on intelligence - continuous improvement or bust
Thursday, 28th November 2019

Evaluating intelligence was once something that information teams could afford to undertake only every two or three years. But those days are gone, replaced by a continuous process of improvement to maintain competitiveness. But with a well operated system, using the right tech and tools to remove the drudgery of data-gathering, this is well within your scope.


Jinfo Subscription Improving success through project piloting - how to identify an appropriate pilot project and steps to put it in place
Wednesday, 20th November 2019

Pilot projects sometimes follow an unpredictable path but they can also highlight challenges and opportunities along the way. This article looks at what you need to do at the end of every pilot project to increase its value, including determining the next steps, communicating with stakeholders and capturing knowledge.


Jinfo Subscription Improving success through project piloting - what is piloting and why do it?
Tuesday, 19th November 2019

In the first of a series of articles, we look at the concept of piloting, why it's important and how you can more effectively implement pilots of projects and initiatives you may be involved in.


Jinfo Subscription Jinfo research on UK legal purchasing preferences and needs 2019 (part 4 - value of end-user experience)
Thursday, 7th November 2019

In the final part of Jinfo's research on purchasing patterns and preferences amongst the top 200 law firms in the UK, we look at the user experience. We focused on how user-friendly a product was, how easy it was to find information, its personalisation options, and whether collaboration was supported.


Jinfo Blog Research update - Measure and improve ROI of your intelligence systems
Thursday, 7th November 2019

Can you measure and demonstrate ROI on your intelligence systems, and improve them over time? Jinfo's Research Focus 'Intelligence systems - intelligence 2020' shows you how.


Jinfo Subscription Jinfo research on UK legal purchasing preferences and needs 2019 (part 3 - value of technology and platform)
Wednesday, 6th November 2019

In the third part of Jinfo's research on purchasing patterns and preferences amongst the top 200 law firms in the UK, we look at what participants value in relation to the technological features of key products in the legal landscape.


Jinfo Subscription Jinfo research on UK legal purchasing preferences and needs 2019 (part 2 - value of product content)
Tuesday, 5th November 2019

In the second part of Jinfo's research on purchasing patterns and preferences amongst the top 200 law firms in the UK, we look at what participants value in the content of key products in the legal landscape.


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Reports by Robin Neidorf:


Jinfo Subscription Jinfo model - reporting into knowledge and know-how
Monday, 17th June 2019

Whilst reporting into a knowledge and know-how line within a business is one of the most common lines of reporting in knowledge-based businesses and may at first seem like a natural fit for an information team, in practice, it can be one of the most challenging reporting lines of all. This model...


Jinfo Subscription Jinfo model - maturity model on the scalability of services
Tuesday, 4th June 2019

There are a number of variables involved in operating a scalable information service and this article looks at a few of these variables, including process and workflow, technology for communication and project management and visibility into capacity. It also looks at how you can assess your...


Jinfo Subscription Jinfo model - reporting into IT
Wednesday, 29th May 2019

In this report we look at how information teams align when they report into the IT function, including the strengths and weaknesses of this reporting structure along with ways the information service is able to successfully collaborate with this highly visible team. What can you do to maximise...


Jinfo Subscription Jinfo model - reporting into marketing
Tuesday, 28th May 2019

Here we look at how information teams align with different functions within an organisation, such as procurement and R&D. Another reporting line that isn't too common for information services is the marketing and communications function and with its wide range of communication channels, this type...


Jinfo Subscription Jinfo model - reporting into R&D
Monday, 27th May 2019

Reporting into R&D is usually a very strong position for information teams, where they are a core function within a team that is creating products and services for the business. Whilst their expertise can be leveraged, it may be difficult to find the right balance when serving all customers...


Jinfo Subscription Jinfo model - reporting into procurement or finance
Thursday, 23rd May 2019

This model looks at information teams that report into procurement or finance and some of the strengths and weaknesses of this reporting structure, including some recommendations on what to invest in and how to make the most of your expertise to support your organisation's goals. Other...


Jinfo Subscription Jinfo model - effective work with procurement
Monday, 20th May 2019

Content purchasing professionals can sometimes lock horns with their colleagues in procurement. In this report we look at how to bring together the varying priorities and perspectives - as well as how to find areas for collaboration. We explore areas including cost vs value, risk management,...


Jinfo Subscription Research Focus Insights and Actions "Creating an Information Centre of Excellence"
Friday, 5th April 2019

An Information Centre of Excellence delivers information and insight throughout an organisation through two primary mechanisms. Discover our articles, reports, webinars and Community sessions which build on Jinfo's flexible model, grounded in years of research, to describe, analyse and explain...


Jinfo Subscription Jinfo survey on developing an Information Centre of Excellence
Thursday, 4th April 2019

As part of Jinfo's Research Focus, "Creating an Information Centre of Excellence" , we surveyed 54 respondents from a range of industries, locations, and organisation sizes. We asked for their comments on three key strands of service: setting strategy, delivering expert services and...


Jinfo Subscription Jinfo model - maturity model on team characteristics
Friday, 29th March 2019

Through its research, Jinfo has consistently found that strategic planning, team optimisation, and customer communications are vitally important when it comes to evolving into Centres of Excellence, but information teams don't always exhibit these characteristics. This article looks at how to...


Jinfo Subscription Jinfo model - components of a business
Tuesday, 26th February 2019

Use Jinfo's model to help you run your information centre as a business-within-a-business. Our resources will help you map your information centre and start plotting where you want to make improvements, plus allow you to identify how you want your centre to look in two or three years, and which...


Jinfo Subscription Market landscape - key facets of intelligence systems
Thursday, 31st January 2019

This report examines key differentiators between current awareness and intelligence systems and identifies how developed key facets such as visualisation, taxonomy and newsletter tools are in four key intelligence systems: Digimind Intelligence Knowledge360 M-Brain Intelligence...


Jinfo Subscription Research Focus Insights and Actions "The accidental technologist - where your expertise meets the new world"
Thursday, 10th January 2019

Today's information professionals need tech skills to secure their place as strategic advisers to the business but keeping up with this fast-moving technology-fuelled world can seem impossible. In this Research Focus we examine how to be tech-savvy in order to be good advisers and partners...


Jinfo Subscription Jinfo survey on technology readiness in information centres
Friday, 4th January 2019

As part of Jinfo's Research Focus, "The accidental technologist - where your expertise meets the new world" , we surveyed 65 respondents from around the world and a variety of industries to get their views on the character and culture of technology use and adoption in customer organisations; how...


Jinfo Subscription Jinfo report on technology clusters
Wednesday, 21st November 2018

As part of Jinfo's Research Focus, "The accidental technologist - where your expertise meets the new world" , we set out to make sense of the complex technological environment and reviewed the wide range of technologies and challenges that our customers asked us to cover, in order to develop...


Jinfo Subscription Jinfo model - mapping technology readiness
Wednesday, 24th October 2018

Use Jinfo's model to map how stakeholder relationships can affect the successful introduction and uptake of technology, and how organisational-wide projects can be encouraged to flourish. By Robin Neidorf  


Jinfo Subscription Jinfo current awareness survey 2018
Wednesday, 19th September 2018

As part of Jinfo's Research Focus, "Intelligence systems - beyond awareness to action" , we surveyed 102 respondents around the world and across a variety of industries about their current awareness resources and services provided. We look at whether Factiva and Nexis still dominate the...


Jinfo Subscription Jinfo model - automation and optimisation
Tuesday, 28th August 2018

Use Jinfo's model to see what the common pitfalls and less than optimal practices are in automation and optimisation, and how to move towards best practice in your own information centre and organisation. By Robin Neidorf


Jinfo Subscription Jinfo model - intelligence systems
Tuesday, 21st August 2018

This Jinfo model for intelligence systems is based on our research and analysis of the changes in technology and user expectations impacting on current awareness and resulting in a move towards meeting the higher-value need for intelligence that directly supports business action. We identify the...


Jinfo Subscription Jinfo model - current awareness provision
Wednesday, 8th August 2018

This Jinfo model for current awareness provision reflects what we have identified as best practice for information teams providing current awareness services. It will help you to take a close look at what is time-consuming at each step in this model, and then consider ways to apply technology to...


Jinfo Subscription Jinfo research on UK legal purchasing preferences and needs 2018
Monday, 16th July 2018

Now in the eighth iteration of research into purchasing trends and preferences in the UK legal market, this year's results reflect the changes that digital and online sources and trends towards automation are having on the industry. This report: Introduces the findings Reports on...


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