Barry Graubart

Barry Graubart has spent the past 20 years applying technology to content to develop high value business-to-business information products. He serves as Vice President, Product Strategy & Business Development for Alacra, a leading content technology company, where his focus is on eCommerce and social media applications. Previously Barry served as EVP & Chief Marketing Officer for Leadership Directories, and spent four years in various roles with ClearForest, an emerging leader in the text analytics market. He has worked in many b2b content businesses, including divisions of Primedia, Nelson Information (now Thomson Financial), Kaplan/Washington Post and McClatchy Newspapers. Barry holds a BA in Political Science from the State University of New York at Albany.

For details of his speaking engagements see http://digbig.com/5bbhsn

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Articles by Barry Graubart:


Jinfo Blog Mastering 140 characters: Engaging customers on Twitter [ABSTRACT]
Wednesday, 7th April 2010

Twitter is increasingly being used by businesses but how can the rather restricted nature of Twitter be used effectively to engage with customers? Here Barry Graubart gives us his top tips for getting the most out of Twitter so that there are benefits for both you and the customers.


Jinfo Subscription Mastering 140 characters: Engaging customers on Twitter
Wednesday, 7th April 2010

Twitter is increasingly being used by businesses but how can the rather restricted nature of Twitter be used effectively to engage with customers? Here Barry Graubart gives us his top tips for getting the most out of Twitter so that there are benefits for both you and the customers.


Jinfo Blog Widgets for Content Distribution: A Shift in the Internet [ABSTRACT]
Tuesday, 1st January 2008

In what has been described as the "deportalization" of the Internet, users of Web 2.0 services are no longer content to use the big portals. Instead, these users seek to create their own Internet spaces. Web 2.0 users want to select the content they need, group it with other content in which they are interested, arrange that on a blog or social network page, customise its look, comment on it and share it with friends or colleagues.


Jinfo Subscription Widgets for Content Distribution: A Shift in the Internet
Tuesday, 1st January 2008


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