Daniel Ghinn is Director of Digital Engagement for Healthcare and Government with consultancy Creation Interactive. He works with some of the world's major pharmaceutical companies, helping them to make sense of the way the Internet is changing healthcare, and is a regular speaker, teacher and author on the subject. He lives in Kent with his wife and three children.
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Articles by Daniel Ghinn:
Pharmaceutical industry: a discovery-led approach to social media [ABSTRACT]Tuesday, 5th January 2010
Social media is increasingly important for business, but its application and utility can differ from sector to sector. In Part 1 of this three-part series, Daniel Ghinn discusses success stories and challenges with social media in the pharma market.
Pharmaceutical industry: a discovery-led approach to social mediaTuesday, 5th January 2010
Document the value chain, and transform the way you think about, manage and report on your product portfolio and your information service contributions to your organisation goals.
Focus on Value Chain
Director of Research Robin Neidorf describes the benefits of a Consulting Pilot on Value Chain, to tailor this process to your needs and environment:
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Consulting Pilot on Value Chain