Yulia Aspinall, PhD is an independent knowledge and information strategist and accredited consultant partner for Harrison Assessment Talent Solutions - digital analytics system for talents pipeline management. Following more than 20 years of experience with major biopharmaceutical companies in the areas of market/competitor/customer intelligence, knowledge & information management (KIM) and Talents Pipeline system application, Yulia set up YVA Info Consultancy which specialises in application of her signature tool - KIM pyramid to diagnose and correct problems in organisational knowledge and information flow to enable effective utilisation of corporations' human and technological assets. Her articles on competitive intelligence and information resources are published in Jinfo and Business Information Review.
She can be contacted on firstname.lastname@example.org
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Articles by Yulia Aspinall:
How does Jinfo's benchmarking research apply to pharma?Monday, 10th September 2018
Senior information managers from pharmaceutical and life science sectors were invited to join an online Community session to discuss the results of Jinfo's Research Focus, "Benchmarking information roles - Jinfo models of excellence". This article looks in more depth at some of the key research findings and offers several tips on practical application of the research.
Why project management is an essential skill for information professionalsFriday, 18th May 2018
Almost half of all failed projects are caused by poor decision-making, so the importance of good project management (PM) skills, particularly for information professionals, is paramount, Yulia Aspinall explains.
The importance of project management for visibility into capacityThursday, 17th May 2018
To succeed in the information profession requires many skills and a knowledge of a wide range of information resources and tools but to keep organised it's essential to have project management skills. In this article, we take a look at the importance of these skills to the information professional and highlight some of the leading software that can be used to better manage your workload along with some practical steps you can incorporate in your daily work.
Business Intelligence Provision in the Biopharma IndustryTuesday, 16th June 2015
Yulia Aspinall explores the changing options for collecting and channelling business intelligence, insight and analytics, with particular reference to developments in the biopharma industry.
The Role of Competitive Intelligence in Biopharma - Developing Market Access StrategiesMonday, 23rd February 2015
Yulia Aspinall considers the role of competitive intelligence in developing and marketing new drugs, and how information from FreePint can help information professionals harvest intelligence from sources such as specialist drug development databases, news platforms and knowledge software.
Q&A with ProQuest Dialog - the Pi2 AcquisitionThursday, 28th August 2014
Yulia Aspinall interviews ProQuest Dialog and Pi2 executives to find out more about the Pi2 acquisition and what the addition of this solution means for large and small pharmaceutical companies who need to access and manage product information or are involved in pharmacovigilance. The Q&A also looks at Pi2 systems such as the PinPoint Product Literature Database and the Drug Safety Triager.
The Role of Technology in Information Retrieval - FreePint for Biopharma Professionals Tuesday, 12th August 2014
Yulia Aspinall examines the importance of technology in assisting users in finding, storing, using & archiving information. She looks at key tools and technologies which make information retrieval more efficient for those in the biopharma sphere, including custom taxonomies, single information repositories and specialist content discovery solutions.
Analyse and Visualise the Drug Development Cycle with CortellisTuesday, 29th July 2014
The new Cortellis life sciences platform from Thomson Reuters will be welcomed by many in the current "merger mania" environment in biopharma, explains reviewer Yulia Aspinall.
Product Review of Cortellis (Value - Competitors, Development & Pricing)Monday, 21st July 2014
In the final part of the review of Cortellis life sciences solutions, reviewer Yulia Aspinall looks at the value the products offer across the whole drug development cycle, plus the competitor landscape and product maturity and development plan.
Product Review of Cortellis (Technology - Search, Outputs & Alerts, User Interface & Help)Wednesday, 16th July 2014
Technology, search options and usage reporting are under scrutiny in the third part of Yulia Aspinall's review of the Cortellis solutions for the life sciences industry from Thomson Reuters. She also explores areas such as ease of navigation and visualisation options.
Product Review of Cortellis (Sources - Content & Coverage)Monday, 14th July 2014
The content and sources of the Cortellis solutions for the life sciences industry are highlighted in the second part of Yulia Aspinall's review. She also looks at how the information is presented, analysis and visualisation options and how frequently the content is updated.
Product Review of Cortellis (Introduction; Contact Details)Thursday, 10th July 2014
Yulia Aspinall introduces the Cortellis solutions for the life sciences industry, offering data from areas such as drug monographs, company records, patent reports, deal reports, regulations and generics activity. Information on more than 50,000 investigational drugs, 400,000 bioactive compounds, and 6 million biologically active patents is included. The platform contains over 15 million expert-curated reports featuring deal information, patents, literature and clinical trials data.
A "Survival Kit" for Biopharma CI ProfessionalsTuesday, 24th June 2014
Start-up biotechs and small pharma companies may not be able to afford access to expensive resources for competitive intelligence. Yulia Aspinall examines how to provide an essential CI service on a low budget.
Pharma Perspectives on CI TrendsThursday, 19th June 2014
Yulia Aspinall explores the field of Competitive Intelligence as it relates to the pharmaceutical industry. She highlights key trends for CI professionals, paid and free sources, as well as identifying steps to best answer Key Intelligence Questions and to pinpoint Key Intelligence Topics.
ScienceDirect Reference Modules - One Go-To STM SourceTuesday, 17th June 2014
Reference Modules is a reference solution integrated into Elsevier's ScienceDirect platform. The two modules already available to researchers are Chemistry, Molecular Sciences & Chemical Engineering, and Earth Systems & Environmental Sciences, with more to follow. Yulia Aspinall highlights the attractions of the new solution.
Product Review of ScienceDirect Reference Modules: Value, Competitors, Development & PricingWednesday, 11th June 2014
The value, competitors and pricing of Reference Modules are explored in the final part of Yulia Aspinall's review of this reference solution integrated into Elsevier's ScienceDirect platform. Two modules are already available to researchers (Chemistry, Molecular Sciences & Chemical Engineering; and Earth Systems & Environmental Sciences).
Product Review of ScienceDirect Reference Modules: Technology: Search, Outputs & Alerts, User Interface & HelpThursday, 5th June 2014
The third part of Yulia Aspinall's review of Reference Modules, a reference solution integrated into Elsevier's ScienceDirect platform, covers the technology, search and output options available in the two modules already available to researchers (Chemistry, Molecular Sciences & Chemical Engineering; and Earth Systems & Environmental Sciences).
Product Review of ScienceDirect Reference Modules: Sources, Content and CoverageMonday, 2nd June 2014
Yulia Aspinall continues her review of Reference Modules, a reference solution integrated into Elsevier's ScienceDirect platform. She looks at the articles, images and contributors included in the two modules already available to researchers (Chemistry, Molecular Sciences & Chemical Engineering; and Earth Systems & Environmental Sciences) as well as the editorial boards of subject-matter experts.
Product Review of ScienceDirect Reference Modules: Introduction and Contact DetailsThursday, 29th May 2014
Yulia Aspinall introduces Reference Modules, a reference solution integrated into Elsevier's ScienceDirect platform. Two modules are already available to researchers (Chemistry, Molecular Sciences & Chemical Engineering; and Earth Systems & Environmental Sciences) with more planned.
The Role of Social Media in the Biopharma IndustryTuesday, 6th May 2014
Yulia Aspinall considers the role and use of social media in the biopharma industry and healthcare in areas such as information gathering by patients and enterprise competitive intelligence. She identifies recent FreePint articles and reviews covering topics such as risks of social media and tools for social media monitoring. She highlights information providers which offer access to specific pharma content.
PharmaCircle - Put it in Your Biopharma PortfolioFriday, 28th March 2014
Yulia Aspinall examines PharmaCircle, an online resource for professionals in the biopharmaceutical industry, and explains why it stands out for those seeking a drug delivery (DD) and formulation repository.
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Reports by Yulia Aspinall:
FreePint Report: Product Review of CortellisWednesday, 23rd July 2014
Cortellis draws on well-known databases such as Thomson Pharma and IDRAC to offer a wealth of information across the entire drug development cycle. Yulia Aspinall explores why life sciences professionals can use it as a one-stop-shop for different types of biopharmaceutical information and...
FreePint Report: Product Review of ScienceDirect Reference ModulesFriday, 13th June 2014
Reference Modules is a reference solution integrated into Elsevier's ScienceDirect platform. The two modules already available to researchers are: Chemistry, Molecular Sciences & Chemical Engineering; and Earth Systems & Environmental Sciences. Yulia Aspinall's review examines how Reference...
FreePint Report: Product Review of PharmaCircleThursday, 27th March 2014
PharmaCircle, an online resource for professionals in the biopharmaceutical industry, is an impressive product with comprehensive content, proprietary search engines, display and interlinking technology and promising development plans and potential.
Reviewed by Yulia Aspinall...
FreePint Report: Product Review of InfoNgenTuesday, 17th December 2013
Yulia Aspinall reviews InfoNgen, a "discovery engine" which combines the ability to do metasearches of all or selected internal and external sources of information with flexible tagging and customer specific needs. The foundation of InfoNgen is an automated classification system that analyses...
FreePint Report: Product Review of ScopusWednesday, 25th July 2012
Scopus was created in 2004 by Elsevier, one of the world's leading providers of science and health information, in conjunction with over 300 individual users and librarians worldwide. It is claimed to be the "the world's largest abstract and citation database of peer-reviewed literature, with...
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