Pila Martinez is Director of Campus Communications at the University of Arizona. In addition to overseeing employee-focused news content, she manages several institutional websites. She is a Tucson native and a graduate of the UA, where she studied journalism and Spanish. She started her career working as a reporter, with the Arizona Daily Star and The Associated Press, before switching to the field of public relations in 2000. Pila also volunteers as a mediator and is a founding member of the Center for Community Dialogue, a Tucson, Arizona, nonprofit organisation that aims to build the capacity of individuals and groups to discuss issues, resolve conflicts, build consensus and make decisions.
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Articles by Pila Martinez:
Motivate and Move Your Audience through MultimediaWednesday, 20th February 2013
Multimedia elements not only can make your communications more visually appealing, but they can also convey information in ways your words never could. Pila Martinez explains how the key is to match the multimedia with the content and provides some useful tips to help make your communications more compelling.
Enliven Your Communications with MultimediaTuesday, 19th February 2013
Without any visual elements, most types of written communications are just rows and rows of black letters that blur into a grey mass. Multimedia not only can make your communications more visually appealing, but it can also convey information in ways your words never could. Pila Martinez provides some tips to help you make your communications more captivating and highlights some of the latest tools to achieve this.
Document the value chain, and transform the way you think about, manage and report on your product portfolio and your information service contributions to your organisation goals.
Focus on Value Chain
Director of Research Robin Neidorf describes the benefits of a Consulting Pilot on Value Chain, to tailor this process to your needs and environment:
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Consulting Pilot on Value Chain