Irene Koren

Irene Koren is head of Insensis and provides business research services to global companies. She is an expert in competitive and business intelligence, acquired in 20+ years at top management consultancy firms such as KPMG, McKinsey&Co and Roland Berger Strategy Consultants. A member of SCIP, she is also co-founding partner of OneAnswer, a pan-European network of business and CI researchers. In her spare time Irene enjoys tennis, social media, practising her language skills when travelling, or reading contemporary literature.

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Articles by Irene Koren:


Jinfo Subscription A deeper dive into Porter's Five Forces
Friday, 8th June 2018

We recently gave an overview of the frameworks researchers can use to help them structure their work and this article explores further Porter's Five Forces model and how it can be used to address important questions by giving tips on the best primary and secondary sources available. It also covers the threat of new entrants and substitutes, bargaining powers of buyers and the competitive landscape.


Jinfo Blog My Favourite Tipples from a European intelligence expert
Wednesday, 9th May 2018

My Favourite Tipples are shared by Irene Koren, a competitive and business intelligence expert based in Belgium. Irene shares her favourite online tools for international trade, strategic consulting and keeping up with news.


Jinfo Subscription How to build a good issue tree for your research
Tuesday, 1st May 2018

Issue trees are often used in consulting to structure a project. This article highlights when you can use them in your daily research, how to make them and explains some of the advantages of using them. It also gives some examples and tools you can use to help you build an issue tree.


Jinfo Subscription Using research frameworks to solve strategic questions
Monday, 16th April 2018

This article concentrates on three key research frameworks (Porter's Five Forces, PESTEL, and value chain analysis) to illustrate how they can improve the research question and how you can work with them.


Jinfo Subscription How to hone your research strategy
Tuesday, 27th February 2018

When you receive a new research project it's tempting to start straight away, especially with time constraints and other pressures, but it's important to take some time at the start to plan your research. A good plan can more than halve your actual research time. This article offers some practical steps you can take to better prepare yourself, including managing your time and user expectations as well as the availability of resources.


Jinfo Subscription The importance of non-English language sources for current awareness
Monday, 14th August 2017

Current awareness services often need to ensure that the strategic decision-makers in an organisation have access to correct information and are kept informed about major events and trends. However, not all relevant information is available in languages that we are familiar with. This article discusses the importance of industry-specific and non-English language sources and offers some tips on how to find them as well as some advice on how to look beyond the usual sources and incorporate new insights into your current awareness service. 


Jinfo Subscription Weighing up sources, stakeholders and satisfaction in current awareness
Friday, 7th October 2016

A recent webinar focused on better understanding what constitutes a source, as part of the Research Focus, "Content and technology for current awareness". In this webinar Margaret Metcalf and Becky Milton from CEB presented a case study on how CEB’s information team conducted a evaluation of their news and information needs and product requirements and how they're optimising the sources used for their internal current awareness services.


Jinfo Subscription The developing landscape for content platforms
Wednesday, 17th August 2016

In the Research Focus "Content and technology for current awareness" we look at what you can do to identify and keep track of the myriad of features and services offered by vendors in today's fast-changing marketplace. Irene Koren reports from a recent webinar which discussed the key platforms, new features and examples of how platforms are actually being used.


Jinfo Subscription Keeping up with the changing face of news
Thursday, 28th July 2016

A recent Jinfo Webinar examined the evolution of Jinfo's findings on the changes that have occurred in current awareness, what the latest trends are and how Jinfo sees organisations responding to these trends.


Jinfo Subscription Influencing corporate strategy with source expertise
Wednesday, 6th July 2016

Businesses benefit most from source expertise when they can directly influence strategy and critical decision-making of the organisation. Source expertise helps to reduce risks for the organisation and can create value for all business outcomes. In this article we cover three approaches that help information professionals position their source expertise within their organisation: communicating risks associated with content/sources, building allies with other departments, and setting up content advisory boards.


Jinfo Subscription How to build capacity to ensure resilient information services
Tuesday, 21st June 2016

Finding the right configuration of specialists and generalists in your information services team requires a good understanding of what type of services are in demand and how well these are optimised. Once this is determined there are key variables in your organisation that will help you decide what level of specialisation is needed. Irene Koren reports from a recent Jinfo webinar which will help you identify the configuration that makes the most sense for your organisation.


Jinfo Subscription What Savings Can You Make By Engaging Information Professionals?
Thursday, 9th June 2016

You may have an in-house team of information professionals, rely on external workers, or rely on a mix of both options. Anja Chemnitz Thygesen and Irene Koren explore the options and help to identify the potential cost savings and efficiency gains.


Jinfo Subscription Introducing Consultants to Information Research
Thursday, 14th April 2016

With more and more information sources designed for and available to end users, information professionals are increasingly tasked with training researchers in consulting and other companies how to use these tools. Irene Koren and Anja Chemnitz Thygesen draw on their experiences to give advice on how to structure the training, ways to approach and frame a search, and the role of experts in the information gathering process.


Jinfo Subscription How Mature is Your Relationship with the IT Department?
Thursday, 24th March 2016

The work of information service professionals often depends on a smooth collaboration with colleagues from the information technology department. In many organisations these two areas of expertise have often very different ways of thinking and very different objectives. Irene Koren shares insights from a recent webinar, "Shifting the Worldview around IS/IT Relationships: A First Step to Alignment" and introduces a model that helps information service professionals to better cooperate with the information technology department.


Jinfo Subscription A Framework for Evaluating Sources
Wednesday, 30th December 2015

Irene Koren and Anja Thygesen provide detailed guidance and useful tool for evaluating sources. They identify five criteria which should be carefully examined in order to rate a source for factors such as quality, currency and bias.


Jinfo Subscription Respecting the Ownership of Knowledge
Monday, 13th July 2015

Would you hire a thief? Probably not, but many global companies unknowingly do so every day. Freely sharing intellectual knowledge damages everyone - knowledge providers, knowledge intermediaries and knowledge end-users. So how can you ensure that your employees and your service providers don’t violate any copyright laws and threaten future knowledge building efforts?