Barry Graubart Widgets for Content Distribution: A Shift in the Internet [ABSTRACT]
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By Barry Graubart

Abstract

In what has been described as the "deportalization" of the Internet, users of Web 2.0 services are no longer content to use the big portals. Instead, these users seek to create their own Internet spaces. Web 2.0 users want to select the content they need, group it with other content in which they are interested, arrange that on a blog or social network page, customise its look, comment on it and share it with friends or colleagues.

Item

Build it and they will come.


That was the promise of the early days of the Internet. There was a race to develop large portals, packed with content. Yahoo, AOL, Lycos and others battled for the top position. Meanwhile, in the B2B space, publishers raced to stake out ground to become the top portal in their vertical market.

For better or worse, the 'Field of Dreams' period is coming to a rapid close. In what has been described as the "deportalization" of the Internet, users of Web 2.0 services are no longer content to use the big portals. Instead, these users seek to create their own Internet spaces. Web 2.0 users want to select the content they need, group it with other content in which they are interested, arrange that on a blog or social network page, customise its look, comment on it and share it with friends or colleagues.

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