Friday, 9th May 2008
Information professionals are often seen as peripherally providing a service to an organisation rather than being an integral part of the management of that organisation.
Information professionals are often seen as peripherally providing a service to an organisation rather than being an integral part of the management of that organisation. Diana Nutting provides practical suggestions about how to redirect that perception.
I had discovered when I joined Business Link for London that, although the team's skill set was relevant, to survive it needed to change its focus to fit the changing needs of the organisation and raise its profile with its internal market. The development of the Know Before You Go report was based on a clear business need: that of falling levels of customer satisfaction, as clients perceived that advisers were not well prepared for meetings and did not know enough about their industry sector, implying that our generalist advisers were not giving an impression of expertise or preparedness.
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