Wednesday, 4th June 2008
Perhaps even more than their large-scale counterparts, small businesses have an outsize need for good, actionable information on competitors, customers, markets and industries. Christine Hamilton-Pennell provides a host of free or low-cost resources for entrepreneurial companies to use in uncovering information to help them grow their businesses successfully.
In the early stages of their existence, these new firms focus on reaching their potential customers and becoming successful in the marketplace. As such, their need for strategic information about their markets, competitors and industries is high.
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