Sunday, 1st March 2009
Somewhere between paid databases and Google, there's a wealth of company information available to researchers who ask the right questions and poke into the odd corners. Sarah Hinton provides an overview of her normal research process for corporate information, which uses the corporate web site as a springboard into competitive, patent, market, industry and insider information.
This comes home to me every time a client asks how I found what I sent. It's not always easy to explain; if it were, we wouldn't be needed. But it's not a 'black art' either.
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