Tuesday, 5th May 2009
Even when the economy is booming, information professionals are called to prove their value over 'DIY' research on the Internet. But, with global economic contraction, comes even more pressure to quantify the value that info pros provide. Dennie Heye describes different aspects of 'perceived value' and how to show ROI to management.
Branding is a combination of different elements: name, logo, slogan and consistent style. Think about the branding of Porsche; it associates itself with positive concepts like luxury, status and technical perfection. It boosts that brand by having a unique style of advertising where it uses celebrities and design. With which concepts is your department associated?
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