Tuesday, 1st September 2009
When Ann Danylkiw was hired as green.tv's social media expert, she had a steep learning curve and a belief that social media technologies could help raise the environmental programming channel's profile. She relays the experience of her trial by fire and summarizes the key lessons learned in her rapid-fire ascent to social media expertise.
It is critical that your network comprises both professional and personal interest -- most people miss this bit. Twitter is about information gathering, especially for people over the age 25, but it's those glimmers of humanity that make you a successful Tweeter and help put the face on a professional (this goes for CEOs and freelancers, no matter what the sector).
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