Tuesday, 9th March 2010
For researchers, the wealth of information now available in social networks like LinkedIn and Twitter can be a time saver. But there are some people, and some information, that are truly only accessible via a Web 1.0 mode: cold-calling. Ellen Naylor shares tips on using social media information to warm up the cold call process.
Although this wasn't a competitive intelligence project, it reminded me that the same technique often works when you cold call, regardless of the reason. You have to understand why someone would want to talk with you by putting yourself in their shoes.
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