Wednesday, 7th April 2010
Twitter is increasingly being used by businesses but how can the rather restricted nature of Twitter be used effectively to engage with customers? Here Barry Graubart gives us his top tips for getting the most out of Twitter so that there are benefits for both you and the customers.
Ideally, you want 2-3 times as many Twitter followers (or more) as you are following. The reverse makes you look like a spammer. Don't feel obligated to follow back everyone who follows you. You should follow those whom you wish to read.
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