Jinfo BlogCreating information communities with Twitter: Notes for publishers and content providers [ABSTRACT]

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By Christy Confetti-Higgins and Scott Brown

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Abstract

Developing communities of users is a long-established way of generating feedback but it was not until the advent of Twitter that these communities could bear such beneficial fruit. The results of research by the Social Information Group show how publishers and information professionals alike can gain from having an active presence on Twitter.

Item

Developing communities of users is a long-established way of generating feedback but it was not until the advent of Twitter that these communities could bear such beneficial fruit. The results of research by the Social Information Group show how publishers and information professionals alike can gain from having an active presence on Twitter.

What's Inside:

Publishers are using social media technologies to provide expanded connections to their audiences. Whether they have a formal social media strategy or not, Twitter can be a useful addition to conventional marketing efforts. It provides a transparent and conversational connection to the communities publishers need to reach, namely buyers, users, information professionals, subject matter experts, current and future authors, students, faculty and more.

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