Tuesday, 1st March 2011
Tapping into the collective intelligence that’s out there in social media is a great way to brainstorm when starting a new research project. Twitter, Facebook, LinkedIn and blogs are particularly useful, as are social media search engines such as Social Mention and Whos Talkin. But you have to be prepared to invest time in building up relationships if you want to get the most out of these sites.
If you want to add a little variety to your preliminary research, consider using social media and blogs as a way to spice things up. There are many social media platforms to choose from but some are more useful than others. I have found, Facebook, Twitter, LinkedIn, and blogs to be particularly useful. Millions of people with similar interests are conversing in groups, forums and other online communities every second just waiting for you to ask them a question. The more time you put into networking within each of these groups, the more efficient your future brainstorming projects will be.
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