Charlene Burke Twitter for business intelligence [ABSTRACT]
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By Charlene Burke

Abstract

Twitter is increasingly being used by businesses as part of their marketing campaigns; whether it’s for monitoring their brand, tracking their competitors or making product announcements. But to make the most of research on Twitter, an organised approach is needed that enables easy compilation of the findings. Charlene Burke shows how third party tools can be used to formulate advanced searches, track down and follow executives, search for URLs and track keywords.

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Twitter is increasingly being used by businesses as part of their marketing campaigns; whether it’s for monitoring their brand, tracking their competitors or making product announcements. But to make the most of research on Twitter, an organised approach is needed that enables easy compilation of the findings. Charlene Burke shows how third party tools can be used to formulate advanced searches, track down and follow executives, search for URLs and track keywords.

What's Inside:

Whether you're looking for employees of a certain company, current product offerings of a competitor, upcoming product launches, or even the financial health of a business, Twitter can be a useful tool to have in your toolbox. However, simply following someone on Twitter does not provide you with information. But, there are third party tools that make the process of research easy as well as making the compilation of the information easy to organize including: search.twitter.com; twitseek.com; exectweets.com; twitscoop.com; Tweet Scan and Tweet Scan Back up; and twellow.com.

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