Jinfo BlogWrite here, right now - how Tumblr changed blogging: Part One [ABSTRACT]

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By Will Myddelton and Martin Belam

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Abstract

Tumblr may not be as well known as Wordpress or Twitter but it offers an interesting alternative because it is easy to set up, and allows you to publish as much or as little as you want using a free iPhone app, by email or by phone. In this first part of a two-part article, Will Myddelton and Martin Belam explain why Tumblr is popular.

Item

Tumblr may not be as well known as Wordpress or Twitter but it offers an interesting alternative because it is easy to set up, and allows you to publish as much or as little as you want using a free iPhone app, by email or by phone. In this first part of a two-part article, Will Myddelton and Martin Belam explain why Tumblr is popular.

What’s inside

Tumblr is a publishing platform that allows users to build up a web  scrapbook of text, quotes, links and images. It has different categories  of information which has had an impact on user behaviour. The fact that  it encourages the posting of just one photo or just one quote from the  net makes it closer to a “microblogging” platform than a “blogging”  platform. This can be less intimidating for users as they are not  confronted with the expectation that they are going to have to type out 350 words before they can hit publish. Setting up is easy. It takes less  than 30 seconds – enter your email, specify a password, choose a URL  and you’re ready to publish.

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