Martin Belam Write here, right now - how Tumblr changed blogging: Part One [ABSTRACT]
Jinfo Blog

Monday, 1st August 2011 Sign in to MyJinfo or create an account be able to star items Printable version Subscribe via RSS to get updates as soon as Blog items are added

By Will Myddelton and Martin Belam

Abstract

Tumblr may not be as well known as Wordpress or Twitter but it offers an interesting alternative because it is easy to set up, and allows you to publish as much or as little as you want using a free iPhone app, by email or by phone. In this first part of a two-part article, Will Myddelton and Martin Belam explain why Tumblr is popular.

Item

Tumblr may not be as well known as Wordpress or Twitter but it offers an interesting alternative because it is easy to set up, and allows you to publish as much or as little as you want using a free iPhone app, by email or by phone. In this first part of a two-part article, Will Myddelton and Martin Belam explain why Tumblr is popular.

What’s inside

Tumblr is a publishing platform that allows users to build up a web  scrapbook of text, quotes, links and images. It has different categories  of information which has had an impact on user behaviour. The fact that  it encourages the posting of just one photo or just one quote from the  net makes it closer to a “microblogging” platform than a “blogging”  platform. This can be less intimidating for users as they are not  confronted with the expectation that they are going to have to type out 350 words before they can hit publish. Setting up is easy. It takes less  than 30 seconds – enter your email, specify a password, choose a URL  and you’re ready to publish.

---

This is a brief abstract of the full article. FUMSI subscribers can log in to MyShop at FreePint view the full article. Others can subscribe to FUMSI now for access to the complete archive of FUMSI articles. 


« Blog

What's new at Jinfo?

Focus on Value Chain

Document the value chain, and transform the way you think about, manage and report on your product portfolio and your information service contributions to your organisation goals.

Focus on Value Chain


Focus on Risk Assessment

Risk assessment is a required process for a healthy information department. It gauges the ability of your services, team, portfolio and overall value to withstand stress.

Focus on Risk Assessment

Sorry, there seems to be a problem with Webinar and Community listings. Please let us know, by email to support@jinfo.com. Thank you.

Benefit from our research

Our proven processes, resources and guidance will help your team make the shift from transaction centre to strategic asset.


Workshops

Designed around the most common challenges and pain points for time- and resource-strapped information teams

Supercharge remote productivity and value
Holistic content portfolio management
Future-proof your information service
Executive-ready communications


Briefings

A tailored overview of our research and active discussion with your Jinfo analyst.


Assessments

Measure your starting point to articulate your strengths and set priorities for future improvements. Assessments gauge risk, capacity, value and more.


Read case studies, and start the conversation:

Consulting benefits

Connect your team with the practical tools, original research and expertise to build and support information strategy in your organisation.

A Jinfo Subscription gives access to all Content (articles, reports, webinars) and Community.

Subscription benefits