Udo Hohlfeld 2008 China Media Yearbook & Directory
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By Udo Hohlfeld

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The Olympic Games are driving the Internet hype in China. Despite strict government censorship on the use of the Internet and restricted freedom of opinion and press, more and more Chinese gain access to the Internet. Roughly 253 million Chinese Internet users were online in June 2008. No question, this is a huge opportunity for online advertisers. Specifically, advertising related to the Olympic Games may push this opportunity. But who are the players, what is the market like and how to do business in China? Relevant questions, of course, and they may be answered by the English language "2008 China Media Yearbook & Directory" published by China Media Monitor Intelligence Ltd. (CMM-I), a Chinese business to business information provider for the Chinese media industries. For EUR 375 (hardcopy plus post & packaging) or EUR 895 (pdf download) this yearbook and directory in its 7th edition provides a range of Chinese industry interviews, as well as in-depth analysis, data and contacts covering Chinese TV, Film, Print, New Media and Advertising. The current edition includes also a special on the impact of the Beijing Olympic Games on the media as well as a new section covering the rapidly growing markets for online games, mobile games and digital music. Content : Part 1 Yearbook features in-depth analysis, insights and forecasts as well as reports on the latest developments in Chinese media policy & regulations, media trends and business deals. Part 2 Statistics provides the latest proprietary statistics from leading data providers such as Nielsen Media Research, Huicong, CMMR and iResearch. Part 3 Directory is the most comprehensive China media business listing available, including company profiles, rate cards, contact details and channel data for more than 600 major Chinese media organizations and companies. Appendix Law & Regulations includes the latest changes in media policy. Additional Resources: Excerpt of "2008 China Media Yearbook & Directory": http://digbig.com/4xgfx China Media Monitor Intelligence Ltd.: http://www.cmmintelligence.com

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