Penny Crossland eSingles - a new publishing trend
Jinfo Blog

Wednesday, 14th September 2011 Sign in to MyJinfo or create an account be able to star items Printable version Subscribe via RSS to get updates as soon as Blog items are added

By Penny Crossland

Item

Last week the Huffington Post joined the growing ranks of news organisations to enter the eBook market, with many publishing short books or eSingles. In fact the eSingles or instant eBooks market is a publishing trend that has grown from strength to strength this summer.

As paidContent reported, Huffpo is releasing two titles, one repackaged – or repurposed, the term the industry is using – i.e. compiled from content already published on the Huffpo site, while the other title is an original book. Other organisations jumping on the bandwagon are The Guardian, the Daily Beast, Politico, the New York Times and the Cosmopolitan.  Unsurprisingly, The Guardian is entering the fray with an eSingle on the News International phone hacking scandal – a story it broke. The paper is referring to the book as “a detailed guide”, with the background story, repurposed articles and analysis.

The type of content produced by these publishers varies: in most cases the books produced consist of bundled stories on one topic. Open Secrets by the New York Times, for example is a collection of all stories on the WikiLeaks cables as reported by the NYT, along with analysis by NYT reporters. Other publishers, notably the Huffington Post, intend to publish short eBooks (of around 150 pages) with content and commentary on topics currently debated, which have not already been published on the Huffpo site.

Publishers see the increase in these types of eBooks as an additional platform for writers to gain visibility and to monetise their work. In addition, publishers are protecting themselves against the increasing phenomenon of content farms producing eBooks from plagiarised content, as reported by LiveWire here.

Some potential customers of eSingles may be forgiven for wondering why we should pay for this information when most of it is readily available for free on the web. Well, as all information professionals know, the value of information is not just in the content, but in how it is packaged. I can see how some of this material could be of benefit to business information users. For a guide to what else is available in this market, read this recent paidContent article.

« Blog

What's new at Jinfo?

Focus on Value Chain

Document the value chain, and transform the way you think about, manage and report on your product portfolio and your information service contributions to your organisation goals.

Focus on Value Chain


Focus on Risk Assessment

Risk assessment is a required process for a healthy information department. It gauges the ability of your services, team, portfolio and overall value to withstand stress.

Focus on Risk Assessment

Sorry, there seems to be a problem with Webinar and Community listings. Please let us know, by email to support@jinfo.com. Thank you.

Benefit from our research

Our proven processes, resources and guidance will help your team make the shift from transaction centre to strategic asset.


Workshops

Designed around the most common challenges and pain points for time- and resource-strapped information teams

Supercharge remote productivity and value
Holistic content portfolio management
Future-proof your information service
Executive-ready communications


Briefings

A tailored overview of our research and active discussion with your Jinfo analyst.


Assessments

Measure your starting point to articulate your strengths and set priorities for future improvements. Assessments gauge risk, capacity, value and more.


Read case studies, and start the conversation:

Consulting benefits

Connect your team with the practical tools, original research and expertise to build and support information strategy in your organisation.

A Jinfo Subscription gives access to all Content (articles, reports, webinars) and Community.

Subscription benefits