Jan Knight Read the paper. Snap. Share. It's digital!
Jinfo Blog

Wednesday, 30th November 2011 Sign in to MyJinfo or create an account be able to star items Printable version Subscribe via RSS to get updates as soon as Blog items are added

By Jan Knight

Item

We’re all used to seeing phrases like “digital versus print” or “digital or print” and more recently “digital to print”. However, that last phrase often refers to digital printing of publications or printing of photographs from a digital file. A new smartphone app, Paperboy from Kooaba, takes the concept one step further and in fact reverses it, and brings the benefits of digital to print publications.

This new product from Swiss company, Kooba, allows smartphone owners to share digitally something they are reading from a printed publication. The product currently works with printed titles in 16 countries around the world.

I first heard about this product from a Springwise article  which discusses how publishers now have a process to allow printed content to reach a much wider audience, quickly and easily. The app allows the reader to snap a photo of the printed piece, and then somehow not only does it recognise the page but also allow sharing via email, Facebook and Twitter. It will also suggest related articles, images and videos.

So, if you’re in the situation as a publisher or information/news provider where your print audience is declining, this type of image recognition technology might be in your future. Note: currently it appears the app is only available for Android and iPhone.

Check out the Paperboy app at the Kooaba website, not only because their video demo is in English, in contrast to the one in the Springwise article, but it might also be worthwhile looking at Déjà vu, a product that helps you remember things visually. This iPhone app snaps pictures (visual memories) and then integrates image recognition software to label those snapshots automatically for easier retrieval.

It’s a form of tagging so that a “memo” can be created for that image. It’s another very cool product that can help information and graphic retrieval potentially much more easily than maybe using our own fading memory!

« Blog

What's new at Jinfo?

Benefit from our research

Our proven processes, resources and guidance will help your team make the shift from transaction centre to strategic asset.


Workshops

Designed around the most common challenges and pain points for time- and resource-strapped information teams

Supercharge remote productivity and value
Holistic content portfolio management
Future-proof your information service
Executive-ready communications


Briefings

A tailored overview of our research and active discussion with your Jinfo analyst.


Assessments

Measure your starting point to articulate your strengths and set priorities for future improvements. Assessments gauge risk, capacity, value and more.


Read case studies, and start the conversation:

Consulting benefits

Connect your team with the practical tools, original research and expertise to build and support information strategy in your organisation.

A Jinfo Subscription gives access to all Content (articles, reports, webinars) and Community.

Subscription benefits