Friday, 30th March 2012
Africa S. Hands
This post highlights another week of articles on web strategy, intranet management, search and information resources tweeted and retweeted by FUMSI contributing editors.
Thinking about writing for the internal blog of your organisation? Lexi Rodrigo of Vialect gives us seven ways internal blogging may benefit our career: "By writing about your reactions, comments, and insights on every day work-related things – meetings, industry events, news items, etc. – you can demonstrate your thought leadership ... "
Is your organisation's content suffering one of these fatal flaws? Jordan Forlung assesses four common problems with law firm web content: "Among the reasons for the decline of the daily newspaper ... is that, rightly or wrongly, people want to receive news tailored to their own priorities. This is especially the case among business consumers of content."
Working towards a common content strategy vocabulary? Rahel Anne Bailie begins to tackle this issue: "If there's one thing about the content strategy community that can be crazy-making, it's the lack of a consistent vocabulary to describe the various activities, deliverables and outputs of the work that we do."
Will social overtake search? Sarah Marshall of Journalism.co.uk reports on the Guardian Changing Media Summit: "Six months ago Google provided 40 per cent of the Guardian's traffic. The launch of the Facebook app resulted in a 'seismic shift' with social exceeding search ... ."
Looking for guidance on becoming a digital workplace or organisation? James Robertson of Step Two Designs shares six keys to the digital workplace: "the intranet becomes just one digital tool used by staff. In this expanded 'digital workplace', staff use multiple access points, including via mobiles, tablets and desktop applications."
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