Robin Neidorf Delivery framework pricing: Understanding the workflow
Jinfo Blog

Wednesday, 4th April 2012 Sign in to MyJinfo or create an account be able to star items Printable version Subscribe via RSS to get updates as soon as Blog items are added

By Robin Neidorf

Abstract

"Delivery framework" pricing looks at the context in which the content is delivered to the user. Products priced through delivery framework reflect a different set of investments and risks on the part of the vendor, and a buyer will need to negotiate accordingly.

Item

This is the third in a four-part series of FreePint Features on how vendors of content products invest in product development. If you influence or negotiate contracts, you may find this approach to understanding the various levers you can pull to be useful.

A common trend in the information world is to develop content products aimed at specific business needs. Vendors assemble a foundation of content, through in-house creation, commissioning and/or licensing. However what they sell to buyers is a particular user experience – the packaging or framework that presents the content to the user.

The delivery framework pricing philosophy emphasises the focus and targeting of the interface, which may:

  • Filter and present only that data that relates to a specific geography, industry or job function
  • Present content within the context of a specific business task, such as PR or sales

In these cases, the investment is first of all in a set of tools or in a user experience that is highly focused. The vendor has to have a clear understanding of exactly what a user needs to do with the information, and present it within a framework that shifts some of the work burden from the user to the product.  At the same time, the vendor must also invest in content, much as it would for a value metrics product.

The risks with delivery framework are greater. If the vendor misunderstands the needs of the user, the product will fail. Users have very specific requirements and increasingly demand intuitive yet powerful interfaces. Vendors using this pricing philosophy must continually reinvest in state-of-the-art user experience.

And the risk of losing content is ever-present as well.

In negotiations, a smart early adopter may secure better pricing by partnering with the vendor to help refine the framework. Adding users who need different frameworks from each other will probably not result in price savings, as the key investment the vendor makes is in developing each framework. However, adding more users to the same framework may result in cost savings.


Four-part series:

Learn more about FreePint Research's benchmarking projects and request information about participating.

« Blog

What's new at Jinfo?

Focus on Value Chain

Document the value chain, and transform the way you think about, manage and report on your product portfolio and your information service contributions to your organisation goals.

Focus on Value Chain


Director of Research Robin Neidorf describes the benefits of a Consulting Pilot on Value Chain, to tailor this process to your needs and environment:

View on Vimeo

Consulting Pilot on Value Chain

Benefit from our research

Our proven processes, resources and guidance will help your team make the shift from transaction centre to strategic asset.


Workshops

Designed around the most common challenges and pain points for time- and resource-strapped information teams

Supercharge remote productivity and value
Holistic content portfolio management
Future-proof your information service
Executive-ready communications


Briefings

A tailored overview of our research and active discussion with your Jinfo analyst.


Assessments

Measure your starting point to articulate your strengths and set priorities for future improvements. Assessments gauge risk, capacity, value and more.


Read case studies, and start the conversation:

Consulting benefits

Connect your team with the practical tools, original research and expertise to build and support information strategy in your organisation.

A Jinfo Subscription gives access to all Content (articles, reports, webinars) and Community.

Subscription benefits