Wednesday, 28th November 2012
FreePint's research documents what many information professionals sense -- that free sources of news are increasingly used in the enterprise as "good enough" for most purposes. However, there are times when "good enough" isn't enough, and it's essential for a researcher to know when those are... and to have the right tools to hand.
I've been surveying corporate information managers and researchers for five years about their organisational needs and preferences with regard to news content. The project has enabled FreePint and its readers to develop awareness on the tensions that drive corporate purchasing of news content.
Every year, responses to questions on the relative importance of no-cost and fee-based resources demonstrate a battle between accepting "good enough" resources (particularly when budgets are reduced) on the one hand, and the value that information professionals know they get from news products on the other. Information professionals report to us that they know premium news providers offer better search, more targeted results, more flexible output options and a host of other features that save them and their client time. AND they also report that usage of free tools continues to grow. (More analysis can be found at this FreePint Feature story.)
The concept of the "good enough" resource is not a new one, but it has gotten special attention in the past several budget cycles. And the reality is that a lot of news needs can be addressed through good enough resources.
But there are plenty of times when "good enough" is distinctly not enough. The articles in this ebook highlight only a few of the situations in which taking the extra time (or money) to make sure you have valid, useful information is the only smart thing to do:
Relying too long and too exclusively on "good enough" resources can dull your wit to the possibilities for "best of breed" resources. Yes, those budget tensions show no sign of going away, but perhaps the insights and tips in this ebook will help you make the case for keeping "premium" part of the portfolio.
The three recent articles mentioned include:
FreePint Subscribers can login now to view them.
You can also request a free ebook, sponsored by BBC Monitoring, including these articles.
Please complete this form to request your copy.
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