James Mullan Personalised Insight & Intelligence from Manzama
Jinfo Blog

Thursday, 9th January 2014 Sign in to MyJinfo or create an account be able to star items Printable version Subscribe via RSS to get updates as soon as Blog items are added

By James Mullan


Graphs and other visual outputs make business and competitive intelligence tool Manzama ideal for displaying complex information and highlighting patterns and trends, finds James Mullan. He also draws attention to the high degree of personalisation available in this information gathering and dissemination product. Currently used primarily by legal and professional services organisations, he foresees this expanding to other sectors.


Late last year I was asked to write a review of Manzama. This is a competitive and business intelligence tool which can be used to provide a bespoke and very customisable information gathering and dissemination service to users within organisations.

Information can be gathered from traditional sources and social media as well as subscription content from services such as LexisNexis, PLC and Westlaw. Clients are currently primarily in the legal and professional services field but the company plans to extend its reach into other sectors and to expand its base outside the US to the UK and further afield.

Visual Outputs Illustrate Trends & Patterns

One of the things that surprised me most about Manzama was how visual it is and this, I believe, can provide a significant opportunity for many organisations. In recent years we've seen an explosion in the use of infographics to display complex information quickly and clearly. Infographics are also increasingly being used to show patterns and trends in information.

This is similar to Manzama's outputs through the use of graphs and other visual tools, which highlight trends and patterns to show the type and frequency of information that is being published about a particular subject or client in real time.

Bringing Business Intelligence to a New Audience

With this in mind I think Manzama will be particularly useful for individuals who prefer to see visual representations or summaries of the content they're looking at, rather than pages and pages of data, which they then have to try and analyse. I also think the use of visuals and graphs in Manzama will encourage those users who haven't previously used a business intelligence tool themselves to do so.

Customised Results Tailored to Specific Interests

Alongside this are the many opportunities users have to customise their experience of Manzama to make it more relevant to them, through highlighting areas of particular interest, such as sectors, practice areas, clients and industries.

FreePint Subscribers can log in now to read the Mini Review: Manzama.

Editor's Note: Next-Gen Competitive Intelligence

Readers interested in this review may wish to look out for FreePint's upcoming Topic Series: Next-Gen Competitive Intelligence which will emphasise product reviews, but also include case studies and expert tips on making the most of evolving technology to conduct competitive intelligence. Dates are to be decided but publication will be in 2014.

« Blog

What's new at Jinfo?

Focus on Value Chain

Document the value chain, and transform the way you think about, manage and report on your product portfolio and your information service contributions to your organisation goals.

Focus on Value Chain

Focus on Risk Assessment

Risk assessment is a required process for a healthy information department. It gauges the ability of your services, team, portfolio and overall value to withstand stress.

Focus on Risk Assessment

Sorry, there seems to be a problem with Webinar and Community listings. Please let us know, by email to support@jinfo.com. Thank you.

Benefit from our research

Our proven processes, resources and guidance will help your team make the shift from transaction centre to strategic asset.


Designed around the most common challenges and pain points for time- and resource-strapped information teams

Supercharge remote productivity and value
Holistic content portfolio management
Future-proof your information service
Executive-ready communications


A tailored overview of our research and active discussion with your Jinfo analyst.


Measure your starting point to articulate your strengths and set priorities for future improvements. Assessments gauge risk, capacity, value and more.

Read case studies, and start the conversation:

Consulting benefits

Connect your team with the practical tools, original research and expertise to build and support information strategy in your organisation.

A Jinfo Subscription gives access to all Content (articles, reports, webinars) and Community.

Subscription benefits