Friday, 31st January 2014
To help in the adoption and success of social tools in the enterprise, under-resourced central teams often need to rely on networks of advocates to help in change management and support efforts. These advocate networks can range from communities of early adopters to super-users. Steve Bynghall shares best practice in targeting the right sort of individuals, engaging and nurturing these communities.
Implementing social and collaborative tools inside the enterprise often needs considerable support and stewardship to succeed, an element which is sometimes underestimated by organisations.
Although it is true that some organisations can experience "viral" growth where use appears to grow rapidly after launch, a sustained effort is usually required to embed use with the business and unlock value.
Because central teams entrusted with pushing "social" tools tend to be small and resources tight, usually they must rely on a network of advocates through the business to help cement use.
The Importance of Advocates
These advocates play a very important and active role before and after launch, as well as an ongoing capacity. Advocates:
Different Types of Advocate Networks
Networks of advocates tend to fall into different but overlapping categories. In fact one individual could fall into all five of the following:
Supporting & Nurturing Your Networks
Successfully interacting with these networks of advocates is key to helping making social tools succeed.
Measures which central teams can carry out include:
If you have a FreePint Subscription, you can login to read and share more in Steve's article "Making Social Succeed: What Organisations Need To Do" now »
Editor's Note: The Social Enterprise
The FreePint Topic Series: The Social Enterprise runs from January to February 2014 to examine the ways that organisations are maximising internal social connections and knowledge management.
Register your interest now for notification of new content published in the series, to get early announcements to register for FreePint Webinars produced in the series, and to receive a free copy of the FreePint Report: Buyer's Guide on Social Tools, scheduled for publication in February.
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