Monday, 10th March 2014
Social enterprise efforts have sceptics - and sometimes for good reason. Whilst social collaboration has important qualitative use cases, some executives struggle to see how social tools can fit into existing business processes. Social by nature is unstructured, but bringing social behaviour into a structured process could provide visibility, enable process improvements and allow you to capture all actions - down to the tiniest step to see real-time analytics.
A "business process" is an operational status quo that hasn't changed for a long time.
In manufacturing, they may be part of management methods such as Kaizen. In professional services, some processes are effectively just recommendations, unless they are compliance-driven.
The gap between unstructured social and structured business processes is very large, and the problem remains painful.
Handpick Your Processes
The critical path to getting this right involves structuring social, making processes visible, and finally, using structure to allow everything to be measured, leading to real-time analytics.
Picking the right type of process or use case is critical to gaining the most benefit from social.
An example can be found in identifying simple steps that need tracking, such as onboarding new employees (PDF), new clients (PDF) or new suppliers. Equally, the termination of a contract and an employee leaving is an important process to get right.
Here are some key questions to ask when trying to link social to a business process:
Define the Opportunities Between Business Processes and Social
It's clear that applying social to everything is not the answer, since social solutions can generate immense amounts of unstructured information, making matters worse than before.
What's required is a structured but socially-enabled information container which captures, tracks and facilitates business processes. We are then able to apply social in a focused, structured manner.
Add Structure to Social
Deriving business benefit is ultimately about the simplification of business processes first, followed by carefully adding social features.
With semi-structured models for interaction and content, it might be finally possible to reach a stage of measurable and collaborative business processes.
Ultimately, this can help you to track, improve, measure and analyse business processes far more elegantly. The benefits are clear accountability and real-time visibility, making processes your business differentiator.
FreePint Subscribers can log in now to read and share more about the social media "tidal wave" and its impact on business processes in Amit's article Bridging the Gap Between Business Processes & the Social Enterprise.
The Social Enterprise
The FreePint Topic Series: The Social Enterprise runs from January to March 2014 to examine the ways that organisations are maximising internal social connections and knowledge management.
Register your interest now for notification of new content published in the series, to get early announcements to register for FreePint Webinars produced in the series, and to receive a free copy of the FreePint Report: Buyer's Guide on Social Tools, scheduled for publication in March.
Related Blog items:
Related Subscription Articles:
Document the value chain, and transform the way you think about, manage and report on your product portfolio and your information service contributions to your organisation goals.
Focus on Value Chain
Risk assessment is a required process for a healthy information department. It gauges the ability of your services, team, portfolio and overall value to withstand stress.
Focus on Risk Assessment
Sorry, there seems to be a problem with Webinar and Community listings. Please let us know, by email to firstname.lastname@example.org. Thank you.
Our proven processes, resources and guidance will help your team make the shift from transaction centre to strategic asset.
Designed around the most common challenges and pain points for time- and resource-strapped information teams
Supercharge remote productivity and value
Holistic content portfolio management
Future-proof your information service
A tailored overview of our research and active discussion with your Jinfo analyst.
Measure your starting point to articulate your strengths and set priorities for future improvements. Assessments gauge risk, capacity, value and more.
Read case studies, and start the conversation:
Connect your team with the practical tools, original research and expertise to build and support information strategy in your organisation.
A Jinfo Subscription gives access to all Content (articles, reports, webinars) and Community.