Thursday, 12th June 2014
Robin Neidorf explains what happened to the FUMSI and VIP brands - and where you can now find information such as in-depth product reviews and articles on sources, technology and value.
With the recent publication of the 400th issue of the FreePint Newsletter, we've been reflecting lately on the evolution of FreePint, our readership and our offerings.
One question that comes up occasionally is what happened to our old brands, particularly VIP and FUMSI.
VIP was the monthly publication in which we published our in-depth product reviews. When we brought product reviews into the FreePint brand, we opened up our ability to publish more of them, more frequently and in more flexible formats. Check out the latest FreePint product reviews here.
Moving to Topics
FUMSI was our database where we published articles and reports to help you Find, Use, Manage and Share Information. FUMSI does not correlate directly to the FreePint Topics of Sources, Technology and Value, but Topics did evolve out of our work with customers around FUMSI.
What did we learn through that work? Because FUMSI focused on the needs of a user rather than the overall needs of an organisation, it created a few barriers for us and for our customers:
Over a year ago, when we brought FUMSI into a single FreePint Subscription and shifted to FreePint Topics, we made strides to better address customer needs:
The same content is available as before:
You can explore FreePint Topics, and even view a short video about how we understand, research and write about the world of information.
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