Tuesday, 24th June 2014
Start-up biotechs and small pharma companies may not be able to afford access to expensive resources for competitive intelligence. Yulia Aspinall examines how to provide an essential CI service on a low budget.
Competitive Intelligence (CI) professionals in the biopharmaceutical industry are under constant pressure to provide timely, current and reliable intelligence on competitors.
Although there are vast resources available to capture human and published intelligence, access can be expensive.
A CI Service on a Shoestring
For start-up biotechs or small pharma companies, such expenditure is likely to be a relatively low priority, but arguably understanding the competitive environment is especially important for these types of organisations.
Here are a few tips on how to provide an essential CI service, even with limited or no budget:
And, of course, don't forget about your own personal development (SCIP) and keeping in touch with your CI colleagues (LinkedIn)!
FreePint Subscribers can log in to read and share more in Yulia Aspinall's article, Pharma Perspectives on CI Trends.
This article is part of the FreePint Topic Series: Next-Generation Competitive Intelligence running from May-June 2014. Register your interest now, and you'll also get a free copy of the FreePint Report: Buyer's Guide on Competitive Intelligence when it's published in June.
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