Tuesday, 26th August 2014
FreePint contributing editor Chris Porter introduces a new collection of product reviews and related articles looking at the ever-popular topic of company information. The collection takes a probing look at the breadth and depth of company profile coverage from a range of established providers and assesses how well the profile data is integrated with company-related news. In parallel, FreePint is also taking a look at some emerging providers who are seeking to provide a new approach to company monitoring.
How important is information about companies to the information professional?
According to the annual FreePint Survey: News Needs & Preferences, very important indeed - look at last year's survey results and you will find company news ranked as the second-most-important attribute that users look for in a premium news service, fractionally behind industry news. (Watch out for more information soon about this year's annual survey).
A Variety of Information Requirements...
Researchers typically have several kinds of need relating to a company:
... Requires a Variety of Vendor Solutions
Vendors seeking to support these multiple buyer needs tend to have approached them from one of two perspectives:
Several established vendors have made moves over the last year or so to enhance their offerings; and new vendors have entered the market, seeking to shake it up by tackling it from a different angle.
One major development in this segment came earlier this year, with the relaunch of well-known company information vendor OneSource under the name of Avention.
As shown in an in-depth FreePint Report: Product Review of Avention and an interview with the company's then-CEO, Jonathan Flatow, the changes went well beyond the cosmetic, as the vendor boldly came to market with a new product, stressing its innovative features.
The Avention launch has prompted FreePint to take a fresh overall look at the market for company and executive information services. A collection of product reviews and related articles is in the pipeline.
Reviewing Company Information Providers
FreePint will be digging into the details of company profile coverage from a variety of vendors, looking at just how much data you are likely to be getting for both listed and privately held companies.
The product reviews will also assess just how easy (or not) it is to acquire a holistic view of a company by switching between profile information and current and historical news.
As a minimum, in addition to FreePint's previous coverage of Avention, expect to see articles on:
Suggestions for further coverage are welcome, please contact firstname.lastname@example.org.
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