Sophie Alexander First Research - Industry Intelligence & Sales Hooks
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By Sophie Alexander

Abstract

Following FreePint's recent review of Dun & Bradstreet's First Research, we find out more from reviewer Andrew Grave about the provider of industry market research reports for sales and marketing professionals, and how the resource can help you improve your relationships with customers. 

Item

FreePint Topic Series: News, and Other CommoditiesFounded in 1998 by a salesman in the banking industry, First Research is a provider of industry market research reports and associated tools, and is designed to offer a focused research solution.

The company was sold to Dun & Bradstreet in 2007, and merged with its Hoover's subsidiary. Aimed at professionals who do business with North American marketing and business development teams, the company's website also says "First Research can benefit any organisation that has prospects in multiple industries."

First Research was reviewed by Andrew Grave, an information analyst whose career has involved competitive intelligence, vendor management and research.

As the product review (Subscriber access) explains, First Research offers:

  • Profiles of 50 US states
  • Profiles of 10 Canadian provinces
  • Over 100 risk-based country profiles
  • Quarterly industry alerts by First Research industry specialists.


Industry Research Plus News Insights from FirstRain

Relying on an extensive range of primary and secondary sources, First Research is complemented by daily news and social media alerts from FirstRain (last reviewed by FreePint in 2013), whose sources include premier news and business publications, government and regulatory agencies, blogs and social media.

First Research has comprehensive coverage of over 500 US industries and Andrew particularly liked the geographical profiles, as they provide context for users to understand more about the issues and economic climate in which their clients and prospects operate.


Find Out More 

As Andrew explains, "First Research bridges the gap between market research and business development." FreePint Subscribers can login now to read Andrew's comprehensive Product Review of First Research - find out how it can help you target and retain more clients and ultimately sell more. 

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