Robin Neidorf Concluding the Research Focus "Source Expertise - What It Means in a Google World"
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By Robin Neidorf


The Jinfo Research Focus "Source Expertise - What It Means in a Google World" has now concluded. Our End of Focus "Insights and Actions" Report is now available. Read this blog to find out more.


Source Expertise - What It Means in a Google WorldInformation professionals cannot resist the movement of basic search to the desktops of end users. Instead, we must focus on the unique value of our source expertise at the strategy table.

We've explored these observations in depth over the three months of the Research Focus, "Source Expertise - What It Means in a Google World"

We've distilled the insights from this Focus into three key lessons and included them in the End of Focus "Insights and Actions" Report: 

  • What you should sacrifice to focus on source expertise
  • Why you should aim higher and engage more
  • What you should invest in first for highest value.

Get the report today for discussion of those insights and for a thematic index of all content published in the Focus:

Achieving strategic value from source expertise can only be realised when you step back from daily actions and identify those areas which provide highest value to the business.

We believe this is so critical that we've made our End of Focus report Insights and Actions from the Research Focus "Source Expertise - What It Means in a Google World" available to both Subscribers and non-customers.

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