Monday, 1st August 2016
Is your information service stuck in transactional mode or operating at strategic level? Jinfo's director of research, Robin Neidorf, highlights the telltale signs of reactive mode and key traits of successful information centres.
Are you planning and executing on strategy, or are you stuck in transactions?
Last week I conducted two intake interviews to provide basic benchmarking on the visibility and value of source expertise. Although both interviews were with information managers in mid-sized organisations in the financial industry, the results could not have contrasted more:
In the first interview, I was deeply impressed by the degree to which this manager was able to define and execute on information strategy, with the full support of senior leadership in her organisation. Although leaders don't always understand her domain expertise, they trust her to make sound recommendations.
As a result, she has appropriate influence over and access to key projects in usability and data analytics, and her small team of information professionals has the appropriate balance of work - responding to queries but also dedicating time to high-value projects that benefit the entire firm.
In the second interview, I learned that the information manager struggles to gain visibility for source expertise and tends to be stuck in a transactional, reactive mode. In this organisation leadership still thinks about information as a fixed resource requiring limited skills to manage and interact with.
This manager knows that a whole world of opportunity is emerging in the development of data tools and making information more accessible and intuitive to end users. But she and her team are barely keeping ahead of current contracts, vendor relations and query management. There is no time to step back and assess risk and opportunity, and make sensible recommendations. And if there were, would anyone listen?
This study in contrasts demonstrates the full spectrum of information strategy. The best information centres and services:
That's what we at Jinfo aim to help every information manager accomplish. That's what drives our research and editorial planning for articles, reports and webinars. That's how we shape Community sessions and design the activities and discussions therein.
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