Norma Beavers ReferenceUSA can bring small business plans to life
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By Norma Beavers


Infogroup's ReferenceUSA is the focus of Jinfo's latest product review, it's a gateway to searching North American business and consumer datasets and can help to bring business plans to life based on the specific data it has to offer.


As the name implies, ReferenceUSA, an online research tool, focuses on US and Canadian data - that is both its strength and its weakness as our recent product review demonstrates (Subscriber content).

Customers include professional researchers, corporate subscribers and people who use it free of charge via public libraries. That may sound low-key but ReferenceUSA is a well-designed and intuitive interface that uses rigorous data validation. ReferenceUSA's data is used by the top five search engines to generate information about local business locations in US mapping tools. In the US the data is also used to power in-car GPS systems, writes Jinfo's researcher, Andrew Lucas.

ReferenceUSA has pedigree, having been developed by Infogroup which, founded in the 1970s, is a "big data, analytics and marketing services provider". For anyone looking for US and Canadian business opportunities post-Brexit, this research tool "offers data on 44 million businesses and 271 million consumers in the US as well as coverage of White Page telephone book entries and Canadian data".

Business opportunities

The search tool can be used to identify business opportunities, to locate companies, do research on business executives, track historical market trends and discover news for research but there are other uses too as more and more companies internationally are discovering. Small business owners, marketing professionals, job seekers and even students are now typical users.

Find out more

To find out more about ReferenceUSA and why it is attracting interest from corporate clients and small businesses alike, read Jinfo's product review of ReferenceUSA.

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