Thursday, 16th March 2017
Are you being impacted by mergers and acquisitions affecting your content purchasing or existing content resources? Jinfo's director of research, Robin Neidorf, suggests some Jinfo resources to help overcome uncertainties and shifts in product development direction.
As I prepared to write this update, an email request came through from the Content Buying section chair of the Leadership and Management Division of SLA.
To prepare for what is always a dynamic breakfast meeting at the annual conference, she wanted to know what our top content buying "pain points" are.
This was an easy one - I get several questions every week about one pain point in particular: significant acquisitions create enormous pressure on content portfolios.
Two specific acquisitions have prompted many of these questions, but they point to content buying pressures that exist with just about any acquisition:
We don't have perfect solutions to any of these concerns, but we DO offer resources to help you cope:
How Jinfo supports content purchasing
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