In the second insight from our Research Focus, "Define and manage value for current awareness", we explore how premium news databases are still important today but are definitely a shrinking element of current awareness provision.
Jinfo's second insight in our Research Focus: "Define and manage value for current awareness" is that premium news databases are a shrinking variable in the current awareness equation. They are still important today - and will likely continue to be so for the foreseeable future - but smart systems incorporate a wide range of premium, non-cost and even internal sources for a truly robust system.
This trend is not new in 2017, but it has shown up with greater vigour than ever before: more than 57% of information managers responding to the Jinfo Survey "Needs and preferences for current awareness 2017" reported that they incorporate individually licensed titles in their current awareness provision, and over 78% incorporate various non-cost ("free") sources not found in their primary databases.
What does this mean for you?
On the plus side, this trend emphasises the importance of your skills as an information professional: finding, vetting, managing and incorporating a wide range of sources into current awareness is a valuable component of what information services can and do provide. The more complex the information environment gets, the more valuable this expertise becomes.
On the minus side, however, this can be a time-consuming effort, and the more additional sources you need to manage, the lengthier your process for current awareness provision can become.
Ask the difficult questions
Amongst the key benefits of premium databases are their comprehensive nature and their integrated technology for advanced search, newsletters, alerts, visualisations and usage reporting. But it's time to ask questions:
For many organisations, perhaps even most of them, the answers to these questions will continue to place premium databases at the centre of their current awareness provision. But some organisations have already moved away from this choice, and many others are getting more particular about the the size of the role premium databases play, opting to spend an increasing portion of their available budget on niche publications and content-agnostic platforms for streamlining workflow.
Regardless of the choice that's right for you today, this is a trend to consider carefully as you apportion your budget - and your time - for current awareness provision.
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Free: key insights
The main lessons learned in this three-month Research Focus, plus a thematic index to all content published, are listed in the "Insights and Actions" report for the Research Focus, "Define and manage value for current awareness".
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The content in the current Research Focus, "Define and manage value for current awareness", analyses the marketplace for content and technology supporting current awareness.
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Jinfo Consulting regularly consults on the full spectrum of products and resources to support current awareness provision, and how to align your investments with your organisation's changing needs. Contact us to learn how we can help you.
About this item
This Research Focus provides analysis, expert articles, product reviews, webinars and Community sessions on what information professionals bring to data analytics projects and how to ensure you're involved. (January - March 2018).
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