Robin Neidorf Does your newsletter need a makeover?
Jinfo Blog

Wednesday, 25th October 2017 Sign in to MyJinfo or create an account be able to star items Click for printable version Subscribe via RSS to get updates as soon as Blog items are added Tweet about this item on Twitter Share on Facebook Share on LinkedIn

By Robin Neidorf


Would you like expert input into your current awareness newsletter content, design and delivery? Find out more and get free tips.


Nearly 80% of respondents to Jinfo's 2017 survey on current awareness report that they use newsletters to push current awareness content out to stakeholders in their organisations. 

If you're part of that group, make sure that the effort you're putting into delivering newsletters is working as hard as possible for you: submit your work to Jinfo Consulting for a chance to get a free newsletter makeover.

The opportunity

There's nothing like a fresh set of eyes to identify opportunities for improvements - tweaks of language and organisation that can make the difference between getting a result and getting deleted.

We'll review your submission against best practices and based on our experience working with information teams of all sizes and budgets. This newsletter makeover opportunity will provide:

  • In-depth commentary on structure, language and newsletter focus
  • Comments on design, keeping in mind your available technology
  • Suggestions for creating measurable actions from newsletter delivery, to better understand the impact on your audience
  • Ideas for streamlining your processes to save time for the information team.

When Jinfo has conducted newsletter analyses and overhauls with customers, we've helped them achieve:

  • Reduction of staff time per issue of 20% or more
  • Improved open and click rates
  • Improved stakeholder engagement around key topics of interest in the organisation
  • Reinforcement of information team's key messages and marketing goals.

Jinfo will select up to 3 submissions for the full makeover. All submitters will receive a copy of Jinfo's "Top tips to improve your current awareness newsletters".

How to submit

Download the submission form (PDF) and submit it to, along with up to three issues of your newsletter. Include "Jinfo Consulting newsletter makeover" in your subject line.

We are accepting submissions until Friday, 24th November, and will announce the makeovers in January 2018. There is no cost to participate, and you do not need to have a Jinfo Subscription to do so.

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