Jinfo BlogResearch update - embedding strategy in content purchasing

Thursday, 23rd May 2019 Sign in to MyJinfo or create an account be able to star items Click for printable version Subscribe via RSS to get updates as soon as Blog items are added Tweet about this item on Twitter Share on Facebook Share on LinkedIn

By Robin Neidorf

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Find out how to make continuous improvements to your content strategy and how to achieve more impactful reporting on results and value.


If you want to be able to:

  • Report to your stakeholders about the value of information in terms that make sense to them
  • Negotiate based on your definitions of value, not the vendor's
  • Manage cuts and changes in partnership with stakeholders, without undermining what users need to be able to do

... then Jinfo's strategy-driven approach to managing your content portfolio can make a huge difference to the way you think, manage, negotiate and communicate.

We can teach your team this process through a customisable Jinfo Consulting workshop on "Holistic content portfolio management".

Not ready to bring in a workshop? Explore the topic first by joining one of our popular quarterly Community sessions specifically for people responsible for content purchasing. Last week's session, hosting nearly 20 information managers, covered such questions as:

  • "How do we improve our negotiating position with vendors?"
  • "Why are we being pushed to buy bundles of content when we only want a slice?"
  • "Our usage is going down, but our costs are increasing - how do we determine value?"

Community sessions are a benefit of a Jinfo Subscription - if you don't yet have a subscription, contact my colleague Claire Laybats to discuss your needs.

Yes, you CAN report return on investment

We're exploring ROI of information in different ways: just this week I presented a poster on determining the value external data at the P-D-R's special meeting on FAIR data - Findable, Accessible, Interoperable and Reusable.

Request a PDF version of the poster, along with a document exploring in more detail how to measure the value of data, by completing the form on this page.

Have another challenge with ROI? Bring it on - we love to work out solutions to this difficult but not impossible problem. Contact me at any time with your questions.

This item was featured in the most recent Jinfo Newsletter. The Jinfo Newsletter brings you updates on Jinfo's research, latest resources and tips. If you're not yet receiving it, register here (free).

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Claire Laybats, Head of Commercial DevelopmentConnect your team with the practical tools, original research and expertise to build and support information strategy in your organisation.

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Robin Neidorf, Head of ConsultingOur proven processes, resources and guidance will help your team make the shift from transaction centre to strategic asset.

Read case studies, and start the conversation.

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