Thursday, 28th November 2019
Evaluating intelligence was once something that information teams could afford to undertake only every two or three years. But those days are gone, replaced by a continuous process of improvement to maintain competitiveness. But with a well operated system, using the right tech and tools to remove the drudgery of data-gathering, this is well within your scope.
We used to say that if you hadn't reviewed your current awareness or intelligence system in three years, you were overdue. Today, we say if you are not engaged in a continuous improvement process, you are losing ground.
This isn't something that most information teams want to hear. It's hard enough to keep up with evaluation on a periodic basis - not being able to mentally park evaluation for a while, to concentrate on other things, sounds hellish.
But it really isn't as tough as it might sound. A well-operated system builds continuous improvement into its very operations. Such a system can be crafted with these points in mind:
Intelligence is dynamic - sources change, tools develop and user needs change so quickly that a regular programme of review, optimisation and evaluation is necessary. With the right mindset and planning, continuous improvement is a benefit, not a burden.
Act, with Jinfo:
Reviewing your intelligence starts with defining value, which can be the hardest part of all for the design and operation of an awareness or intelligence system.
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