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Jinfo BlogHarness Multilingual Resources for Research

Monday, 10th March 2014

By Perrin Kerravala

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Abstract

Global commerce now demands that organisations have multilingual capabilities, including access to content and translation tools. Perrin Kerravala discusses how organisations can leverage FreePint to find the best multilingual content providers and translation products.

Item

For decades, English served as the de facto language of commerce around the globe, as well as the dominant language in business intelligence publishing. However, information professionals have noticed that the landscape has changed.

Economic growth has sharply shifted to the world's emerging markets in South America, Asia, and the Middle East. Additionally, online publishing has made international sources immediately accessible wherever internet access exists.

Don't Miss Out

Organisations that rely only on English-language sources risk missing out on important intelligence.

As noted in FreePint's recent News Survey, organisations are increasingly seeking quality business information and intelligence in diverse languages. Products that include translation capabilities can greatly help increase the ROI on multilingual sources.

However, identifying the right sources can be a challenge. Subscribers to FreePint have a distinct advantage, as we have recently reviewed several new and notable multilingual sources and translation tools.

Native Language Content

Sources with local and native language content can greatly expand an organisation's view of activities in international markets by providing on-the-ground intelligence.

FreePint's recent coverage includes:

Translation

As premium content is increasingly published in diverse languages, translation tools are important resources for organisations.

Sophie Alexander recently published an excellent round-up of translation tools in Lost in Translation.

Similarly, Yulia discussed translation tools specifically for the biopharma industry in Biopharma: Translation Comes of Age.

Finally, Penny Crossland recently highlighted that content aggregators themselves are including translation capabilities to enhance their multilingual product offerings. In a Mini Review, Penny explains how Newsdesk now incorporates Google Translate to complement content in 48 languages.

Multilingual Interfaces

Increasingly, vendors are not only offering content in multiple languages, but including interfaces and support materials in other languages as well. 

For example, Euromonitor Passport includes instructional videos in seven languages, to support their worldwide audience. Similarly, interfaces of Newsdesk and Factiva can be presented in several languages.

Subscribe Now

Multilingual capabilities and in-built translation tools along with greater penetration into local language sources are welcome features for organisations with employees and business interests around the globe.

Gain access to the full archive of FreePint Articles and Reports, plus have the ability to share these resources with anyone else at your organisation. 

Complete our online form today to start your FreePint Subscription.


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Item URL: https://web.jinfo.com/go/blog/71111
Printed: Sunday, 20th September 2020


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