Jinfo BlogJinfo for content purchasing

Monday, 14th January 2019

By Robin Neidorf

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Do you have a strategy and vision for using data strategically and effectively? Do you feel on top of the move from purchasing information products to licensing data sources? Read our blog from Jinfo's director of research, Robin Neidorf, to find out how Jinfo resources and events can help.


How do we manage the shift in focus from purchasing information products to licensing data sources?

This is one of the most consistent questions raised during Jinfo's one-on-one and group discussions with professionals responsible for content purchasing.

It may be expressed in a number of different ways. A few examples that may resonate with you:

And, of course, most of you are in organisations that lack their own central strategy and vision for how they want to use data strategically and effectively. Which makes it extremely difficult to know which questions are mission-critical for you to answer, and which are simply anxiety-provoking.

What you can do right now as a content purchaser

Your role as a source expert has never been more important than it is in this environment. What's more, in this evolving world, it's essential to be pooling information and experiences with other information professionals. Here are our best tips for conquering the learning curve and influencing the environment for data usage and licensing:

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Item URL: https://web.jinfo.com/go/blog/74492
Printed: Friday, 29th May 2020

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