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Jinfo Newsletter No.509

Jinfo Newsletter 509

20th December

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Robin NeidorfThis time of year, I usually try to work up a thoughtful reflection on the last 12 months, or an inspiring message for the coming year.

This year, I'm going with a cautionary message: information professionals, beware of being too good at your job.

In the second half of 2018, I've seen more than one information team undermined, reduced, disbanded or fully replaced because they made it look easy. They handled the complexity of content purchasing, implementation and research service smoothly - so smoothly, in fact, that their value became invisible.

The crucial task of communicating up and throughout their organisations about the value and complexity of their work was relegated to the middle or the bottom of the task list: "When we have time for it". But there was never enough time for it. We're helping some of these teams regroup; we're helping some network for new jobs. Ultimately, though, the organisations themselves are the ones that will suffer from sidelining or eliminating this expertise.

Communicating your value is not a "when you have time" exercise. It's central to your success and to helping your organisation manage the risks and opportunities of information. I know I sound like a broken record (remember those?) when I reiterate the importance of building this into your regular workflow.

Here's our final reminder for 2018:

  • Put Jinfo Webinars and Community sessions on your calendar: scheduling a 60-minute block once or twice a month forces you to think beyond the immediate inbox and project list.

  • Add a Jinfo Consulting Workshop to your 2019 plans: build skills and experience with executive-ready communications, holistic content portfolio management, workflow optimisation or strategic planning, in a structured, flexible format, with practical results you can put to work immediately.

  • Attend a Jinfo Walkthrough: whether you're a current customer who wants to be more efficient finding what you need, or you are considering a Jinfo Subscription and want more insight into how you'd get value, consider joining one of our 30-minute walkthroughs and discover something you didn't know about Jinfo.

"Too good at your job" means excelling at the fundamentals while under-investing in communicating upwards and outwards. It takes time to learn these essential skills, and more time to make them part of how you operate. With a fresh, new year stretching before us, plan now for investing that time.

Robin Neidorf
Director of Research and Head of Consulting

Strategic planning. Executive-ready communications. Workflow optimisation.

What do you want your team to focus on in 2019? Select from these Jinfo Consulting Workshop topics, or work with us to design a tailored programme.

  • Grounded in Jinfo Research, benchmarking and maturity models
  • Flexible delivery formats
  • Practical results you can put to work immediately.

Learn more and contact Claire Laybats for a proposal.


A Jinfo Subscription connects your team with the practical tools, original research and expertise to build and support information strategy in your organisation.

Articles, reports and events that help you save time and money and plan for the future... any time, without leaving your desk. Learn more.

Articles - view all:

Reports - view all:


Webinars - at your desk learning - book now:

Community sessions - confidential live discussions - book now:


Jinfo TipSubscription Tip: You can now access our webinar and Community decks from our report listings


Who benefits from a Jinfo Subscription?

Our all-original research is for you and your team if you are responsible for content purchasing, information strategy or optimising your research service.

Jinfo SubscriptionA Jinfo Subscription has these benefits:

  • Saves time by using our original research and practical resources
  • Define, communicate and measure information value
  • Reinvent information services through insight into what the best companies do.

Benefits and pricing »


Bring our insights in-house. We'll work with you to make strategic changes in operations, enhance stakeholder relationships and future-proof your information service. Learn more

"Intelligence systems - beyond awareness to action"
Our Research Focus for October to December

Read about the Research Focus: Intelligence systems - beyond awareness to actionFor over a decade we've researched developments in news and current awareness. This year our focus is on the shift from current awareness to intelligence systems - those which encompass features such as collaborative elements, taxonomy, dashboards and visualisations.

This Research Focus provides tools, research and the original data you need to evaluate your current awareness provision and plot where you are in the movement towards intelligence systems.

Learn more and request a free copy of the Insights and Actions report »

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The Jinfo Newsletter (ISSN 1460-7239) is published by Jinfo Limited. Whilst all reasonable care has been taken to ensure the accuracy of the publication, the publishers cannot accept responsibility for any errors or omissions. Product names used in Jinfo are for identification purposes only, and may be trademarks of their respective owners. Jinfo disclaims any and all rights in those marks. All rights reserved.

Jinfo Limited is registered in England and Wales. Registered Number: 3754481. Registered Office: Lynch Farm, The Lynch, Kensworth, Beds, LU6 3QZ.

Copyright Jinfo Limited 1997-2018

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