ROI of content usage: going beyond cost-per-use

17th November 2011 Sign in to MyJinfo or create an account be able to star items Subscribe via RSS to get updates as soon as Subscription Articles are added Tweet about this item on Twitter Share on Facebook Share on LinkedIn

By Robin Neidorf

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Abstract

Defining value and understanding the elements of the process are essential in
calculating the return on investment for information on expenditure on content.



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