Identifying stakeholders: A primer for anyone with stakeholders (and that's everyone)

9th February 2012 Sign in to MyJinfo or create an account be able to star items Subscribe via RSS to get updates as soon as Subscription Articles are added Tweet about this item on Twitter Share on Facebook Share on LinkedIn

By Scott Brown

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Abstract

Knowing who the customers are for our organisation’s products or services is fairly straightforward, but what about identifying our stakeholders – those people who have influence over what we do and how we do it. Scott Brown looks at how we can start to conceptualise our stakeholders, and to consider which of our stakeholder relationships will be important to cultivate, and why.



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