Prospect Research: Finally Coming of Age

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By Matt Ide

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Research has been my passion and my job for many years. It's the daily challenges and uncertainty that keep me coming back time and time again. I've been involved with academic research, conducted surveys in developing countries and have even been a TV programme researcher. But for the past 6 years I've been honing my skills in a completely different branch of research - prospect research. Employed in the charity (or non-profit) sector, prospect research is little known outside of fundraising circles and even less understood.

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