Evolution In Source Evaluation: Using Social Media Data

Tuesday, 5th January 2010 Sign in to MyJinfo or create an account be able to star items Subscribe via RSS to get updates as soon as Subscription Articles are added Tweet about this item on Twitter Share on Facebook Share on LinkedIn

By Samara Omundson and Emily Wheeler

 « All Articles 

Abstract

Social media tools give companies unprecedented access to the voice of the customer, but are only actionable if there is a consistent means of evaluating the source. Emily Wheeler and Samara Wilson provide real-life examples of how they developed metrics for evaluating the influence of media sources.



Back to top ^

 « All Articles 



What's new at Jinfo?

The information team with the right stuff"The information team with the right stuff"

This Research Focus provides analysis, expert articles, product reviews, webinars and Community sessions on how information teams can adapt and evolve to meet the new skills required in today's dynamic environment. (April - June 2018).

 Request free report » 


What else is new?

Explore by category


Register for our twice-monthly newsletter and keep up to date with what's new from Jinfo:

Latest: Jinfo Newsletter No.494 09 May 2018