By Marieke Guy
Twitter started as method of exchanging 'inconsequential' information between individuals but is increasingly being seen as significant communication and marketing tool for organisations, so much so that they should be considering a preservation strategy for their tweets. Marieke Guy looks at why tweets should be preserved and what tools are available.
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This Research Focus provides analysis, expert articles and product reviews on the state of play for current awareness services. (October - December 2017).
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