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Winning the social media Olympics

Thursday, 30th August 2012 Sign in to MyJinfo or create an account be able to star items Subscribe via RSS to get updates as soon as Subscription Articles are added Tweet about this item on Twitter Share on Facebook Share on LinkedIn

By James Mullan

Abstract

With the Olympic Games just finished and the Paralympics just starting, it would seem remiss to not take a look at the big winners and losers at what are being described as the first social media Olympics. So which social media tools won gold, silver and bronze at London 2012, and what were some of the lessons learnt?


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