"Inconvenience sucks"

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By Tim Buckley Owen

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Abstract

Make information more insightful to our users. Value-added services need to be as easy to use as Google. Inconvenience sucks. Be "aggressive" in approaching key players and departments. All good stuff, but where are the exemplars? To keep abreast of the empowered end-user, you have to get ahead of them - and that may mean taking conceptual risks.



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