Make information more insightful to our users. Value-added services need to be as easy to use as Google. Inconvenience sucks. Be "aggressive" in approaching key players and departments. All good stuff, but where are the exemplars? To keep abreast of the empowered end-user, you have to get ahead of them - and that may mean taking conceptual risks.
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This Research Focus provides analysis, expert articles, product reviews, webinars and Community sessions on what information professionals bring to data analytics projects and how to ensure you're involved. (January - March 2018).
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