Interesting findings have recently emerged from several reports, demonstrating consumers’ shift away from established news sites and search engines towards social media services – largely fuelled by tablet and smart phone usage. Search engines, too, are seeing a drop in visitors as online users are going to social networking sites to search for information, prompting analysts to view social networks increasingly as disruptors to the way we search and consumer news.
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This Research Focus provides analysis, expert articles and product reviews on the state of play for current awareness services. (October - December 2017).
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